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Tuesday, 10 April 2012

Facebook's Instagram Play Could Be Unpopular With Users and Their Privacy

It would have been hard to miss the deal read about around the Internet yesterday: Facebook's buying Instagram for $1 billion dollars. The comments around the deal have largely centered around the valuation amount, arguably inflated, and the pending doom of the often talked about "bubble" in Silicon Valley. Yet, there is another undercurrent that is likely far more important to the two parties in the deal: the prospective recalcitrance of Instagram users to continue their use of the photo social network now that it is linked to Facebook.

The user conversation around the deal demonstrated several concerns, some relating to the fact that the platform would now suddenly become less "cool," and others relating to the simple fact that they liked Instagram because it was just photos, not anything else. Likely the biggest criticism was that many Instagram users signed up for Instagram because they just wanted to use Instagram.       Read Here

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