If you want to drink less, then turn down the music: Alcohol tastes sweeter as noise impairs judgement of intake

Alcohol tastes sweeter when loud music is playing and the noise could make it difficult for drinkers to judge how much they are consuming, new research has claimed.

Dr Lorenzo Stafford, a psychologist from the University of Portsmouth, conducted the first experimental study to find out how music can alter the taste of alcohol.

Dr Stafford said: 'Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments.'    More Read