Following live Twitter commentaries from the likes of
the Daily Mirror's 3am column and
Caitlin Moran
has become an indispensable part of watching The X Factor or Strictly
Come Dancing on Saturday nights. Suddenly, watching primetime TV without
Twitter or Facebook feels like you're missing a shared event.
Until
this week, no startup or broadcaster had made a convincing attempt to
capitalise on this so-called "dual-screen phenomenon". The BBC, ITV,
Channel 4 and Sky all have smartphone and iPad
apps, but none display updates from
social networking sites.
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