What happened to the yoof? Radio 1's average listener is now 32 years old

It is supposed to be the radio station for the nation's youth.

But the age of the average Radio 1 listener is actually 32, according to research, up from 29 three years ago.

And the audience for the breakfast show presented by 37-year-old Chris Moyles is even older, at an average age of 33.

The BBC station infamously lost long-running presenters including Simon Bates and Dave Lee Travis in the 1990s to try to become 'trendy' again. Its target audience now is 15- to 29-year-olds.

Yet the station has almost 2.5million listeners aged 45 and over, according to the analysis from commercial rival GMG Radio, owner of Smooth Radio.   More Read