Critical diagnosis: pharmacists put credibility on the line

After a 'pills and fries' PR disaster, another deal risks public trust, writes Mark Metherell. 
 
For years pharmacists have scored first or second in the rankings for most trusted profession.

The presence in every suburb of a health professional able to offer qualified advice at no direct cost, appeared to trump any mutterings about higher prices flowing from their monopoly status.

That status continued even as most pharmacies took to devoting entire walls to displaying herbal and other remedies, lending their credibility to costly products of unproven worth.   More Read