Google and Facebook in White House web privacy sights

The White House has called on internet firms to develop stronger privacy protections for consumers.

The move comes amid worries that browsing information is being tracked and given to advertisers.

State attorneys in 36 states recently sent a letter of concern over Google's plan to share personal information across its products.

As part of the announcement, the firms' ad networks said they would support a "Do Not Track" browser option.

The US has advocated since 2010 for "Do Not Track", a one-click option to prevent information gathered while web browsing being shared with third parties.      More Read