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Monday, 28 November 2011

Black Friday and Cyber Monday US internet sales surge

Online sales rose faster than expected in the US on Black Friday, according to surveys.

Internet sales totalled $816m (£524m), a 26% gain on last year, said Comscore. IBM Coremetrics put the rise at 24%.

Black Friday, the day after Thanksgiving, is treated by many retailers as the start of the Christmas shopping season. They offer one-off discounts to mark the occasion.

Analysts said heavy promotional activity helped drive demand.

By comparison, a report by Shoppertrak suggested that in-store Black Friday sales were up by 7% on last year, at $11.4bn.      Full Read

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