Ted Williams, the former homeless man with the golden voice who hit YouTube fame in early 2011, is back for a Twitter-based Valentine’s Day campaign for Kraft Macaroni & Cheese.From Feb. 12 to 14, Williams will shoot up to 100 videos for the brand’s “Golden Voice of Love” campaign. The videos will feature Williams applying his sonorous tones to reads of selected tweets using the hashtag “#VoiceOfLove,” which Twitter users can send to their paramours. (@kraftmacncheese will tweet messages to the winners to notify them.) Full Read
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