A sweet-tooth in Japan isn’t hard to satisfy. The country’s convenience stores are stocked with a range of intriguing confectionery, but often you’ve got to be quick to catch them.
A short shelf life isn’t because products like Hokkaido cheese chocolate are snapped up by hordes of roving umami-hunters, but because perpetual revolution of a product range is the key to survival for brands in Japan.
As soon as chocolate Christmas cakes and New Year themed sweets disappear from the shelves, a slew of new and splendidly packaged products is ready to be unleashed on the public.
Yet for big Western brands, Japan is a particularly hard nut to crack. Given the unique nature of the Japanese market and home-field advantage, the top five brands for all packaged food products in Japan are domestic. Read Here
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