Despite retailer GameStop's initial enthusiasm about opening a
storefront in Facebook, it looks like it's Game Over for the effort--and
perhaps for such Facebook stores in general.
Bloomberg published a story this week that chronicles the closings, during the past year, of Facebook stores opened by GameStop, the Gap, Nordstrom, and others.
When GameStop cut the virtual ribbon on its Facebook storefront last April, the company's vice president of e-commerce seemed to think the move was a no-brainer.
"Social commerce on Facebook is a natural complement to our trusted store and online networks," Kelly Mulroney said in a statement at the time. "We have millions of customers already engaging with us on Facebook, and [the technology behind the Facebook store] gives those loyal fans more reasons than ever to shop GameStop across multiple channels." Read More
Bloomberg published a story this week that chronicles the closings, during the past year, of Facebook stores opened by GameStop, the Gap, Nordstrom, and others.
When GameStop cut the virtual ribbon on its Facebook storefront last April, the company's vice president of e-commerce seemed to think the move was a no-brainer.
"Social commerce on Facebook is a natural complement to our trusted store and online networks," Kelly Mulroney said in a statement at the time. "We have millions of customers already engaging with us on Facebook, and [the technology behind the Facebook store] gives those loyal fans more reasons than ever to shop GameStop across multiple channels." Read More
No comments:
Post a Comment