Atlas Sports Genetics, a Boulder, Colo. outfit, uses a child's genetic code to decide if football, baseball, basketball, soccer, swimming or another sport is best for them. Atlas claims to give parents early information on their child's genetic predisposition for success in power or endurance sports.
At a charge of $160 per child, parents receive a specially designed DNA kit to collect a DNA swab. The swabs are sent back to the company before eventually ending up in an Australian lab. After a few weeks, the results are sent back. More
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