Coronation Street Uses Product Placement

Coronation Street will tonight become the first prime time television show in the UK to feature product placement.

Viewers who watch the soap will see a Nationwide building society cash machine in the episode after ITV signed a deal with the company.

The law was changed in February after commercial broadcasters, hit by falling advertising revenues, lobbied the Government.

Product placement is already a billion dollar industry in the US and films including the James Bond series have been featuring brands for years.    More Read