China regulator bans TV advertisements during dramas

China has ordered a ban on advertisements during TV dramas as part of its reform of cultural activities.

Adverts will not be allowed in the middle of programmes lasting for 45 minutes from 1 January next year.

The authorities said this was in line with the "spirit" of a recent Communist Party meeting.

Senior leaders said then that they wanted to develop a "socialist culture", although they did not elaborate on exactly what that means.

TV stations are clear about what this latest move means for them though - they say it will result in a loss of revenue.     Full Read