Pages

Thursday 5 January 2012

Ad banned because judge says kitty litter sniffing 'highly implausible'


A NEW York federal judge has ordered a pet product company to stop airing a cat litter commercial that unfairly seeks supremacy over a competitor. 
 
The Clorox ad was aimed at Church & Dwight Co Inc's Arm & Hammer brands of cat litter.

It claimed a smell test involving a jar proves Clorox's Fresh Step cat litter outperforms Church & Dwight's products.       Full Read

No comments:

Post a Comment

free counters

Map