Timeshift TV accounts for 10% of UK viewing

Timeshifted watching of TV shows accounts for 10% of total viewing by UK audiences, but they are mainly recording dramas and soaps, then watching the delayed programmes later in the day.

New figures from Barb, the broadcasting industry's audience measurement body, also show that the most enthusiastic group of viewers using time personal video recorders such as Sky+ and other devices to record shows and watch them later are ABC1s and 16- to 34-year-olds, for whom 16% of viewing is timeshifted.
The 10% timeshift viewing figure is for the week ending 25 September, according to Barb.  More Read