The Dragons who lost their bottle! TV investor said he'd rather stick pins in his eyes than back collapsible water bottle. Now it's on sale in M&S and 15 other countries

Even the most determined entrepreneur could falter in the face of outright ridicule from the hard-to-please investors on Dragons’ Den. Not Guy Jeremiah.

Two years after Theo Paphitis told him he’d rather stick pins in his eyes than back his idea for a collapsible water bottle, his invention is available in 16 countries – and he has sold 100,000 of them.

And if that was not enough to convince the Dragons they had missed a trick, he has also signed a distribution deal with Marks & Spencer.         Read Here