They say hindsight is 20/20.
By now, everyone knows about the fastest-growing site on the web. Yet, for a period of time in 2011, despite all the signals pointing toward the phenomena, most in Silicon Valley weren’t able to sniff out the trend even though, looking back, the clues were right under our noses. I wanted to write this post to offer a theory as to why the Valley, at large, missed this trend. Additionally, I want to underscore that this post is less about Pinterest, and more about how even the most focused, attentive audiences can miss the forest for the trees.
The basic premise is as follows: For the past 24 months, the tech startup community has been identifying and analyzing big trends, almost to the point of over-analysis–myself included. Each one of those trends, in and of itself, represented disruptive opportunities, generating enough excitement to ignite hundreds of new applications in each category. However, by examining each one in a silo, the resulting focus of tunnel-vision reduced the peripheral vision, making it increasingly difficult how each trend, if threaded together, could form a larger force. Read Full
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