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Saturday 18 February 2012

DreamWorks and Chinese Protectionism

Chinese Vice President Xi Jinping is wrapping up his U.S. visit with a stop in Los Angeles, where he is expected to attend the unveiling of a joint venture between DreamWorks and two Chinese companies. The new animation studio in Shanghai will produce content for the domestic market, partly overcoming Beijing's restrictions on the number of foreign movies that can be imported. So it's a feel-good picture for everyone, right?

Not quite. This enterprise may well reward its investors. But the fact that a joint venture is the only way for a U.S. industry with a considerable competitive advantage to make further inroads into the Chinese market isn't fair to the U.S. or healthy for China. The battle for market access in the Middle Kingdom is proving to be more challenging than Po's quest to defeat Lord Shen in DreamWorks's "Kung Fu Panda 2."       Read Here

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