One can of cola equals one hour's run: Exercise labels could be 'more effective than calorie counts'

Warnings about calorie-packed food which explain how much exercise is needed to run the calories off are more effective than traditional counts, researchers say.

It was found that teenagers who were shown the warnings on fizzy drink cans - which stated an hour's run would be needed to get rid of the calories - were half as likely to drink them.

Printing a 'physical activity equivalent' on unhealthy drinks and food could dramatically reduce its popularity, according to researchers in the American Journal of Public Health.      More Read