Bin Laden bread a hit for Malawi bakers

(CNN) -- Naming a product after the world's most notorious terrorist may not seem like a surefire route to commercial success.

For bakers in the Malawian city of Blantyre, however, this marketing ploy is helping to reel in customers while ensuring that their produce has an unmistakeable identity.

"We make bin Laden buns," said Mahomed Hanif Valimamade, co-owner of a patisserie within the city named the Portuguese Bakery.

The standard bread rolls -- which are not exclusive to any one company and are produced by a variety of outlets in Blantyre -- were initially given their unconventional moniker by customers who likened their appearance to similar bread made in the Middle East, says Valimamade.    Read Full