Wendy's Will Never Be Five Guys & That's Okay

When I think fast food, I think of the big names: McDonald's, Burger King, and Wendy's. In my eyes, these powerhouses have the largest number of visible stores and arguably, the best menu items. Hello, have you ever heard of a little gem called the Frosty!?

Well it looks like the new CEO of Wendy's, Emil Brolick, is looking to change that classic fast food giant association by making Wendy's a more premium brand. A brand that would try to compete with the likes of "fast casual" joints like Five Guys and Smashburger.
I see one problem here: It's WENDY'S!   More Read