New logo beefs up industry guarantee of quality

GONE are the days of not knowing if your piece of rump steak will be tender and juicy or tough and fatty.

More than 80,000 consumers have taste-tested 605,000 pieces of beef cooked using eight methods to develop a standard for the popular red meat to help consumers know exactly what they are buying.

A new green and gold Meat Standards Australia (MSA) logo will be used by butchers and some supermarkets across the country to identify beef that has met an independent consumer standard for tenderness, juiciness and flavour. If the cut of beef has the logo, it means it has been graded as being at least ''good everyday'' meat.      More Read