Microsoft vs. iPhone: 'Big Windows Phone' Event In New York City Highlights Microsoft's Strategy

As Apple skews its iPhone 4S commercials toward proud parents and suburban breadwinners, Microsoft on Monday unveiled in New York City's Herald Square a much different advertising strategy, unofficially dubbed "The Big-Ass Windows Phone."

The phone is exactly what it sounds like: It is simply a big (ass) brash Windows Phone, a 55-foot tall Oldenburgesque representation of the Microsoft's Mango operating system, plopped down in the middle of Manhattan and designed to draw attention to the lagging 18-month-old mobile OS. Each tile on the phone opened up throughout the day with a demonstration of the Windows Phone capabilities.   Read Full