Marks & Spencer revealed a hit to
profits yesterday after it opted not to pass on the full extent of its
rising costs to cash-strapped shoppers.
Its sales strategy of 'Saturday night has become the new Sunday lunch', in the words of chief executive Marc Bolland, saw the company sell a record number of its 'Dine-in-for-£10' deals.
About 20million of the dinner, dessert and wine packs were sold in the past six months.
Mr Bolland said the strategy has allowed even squeezed consumers – who were opting to stay in at weekends – to splash out on premium food. Read More
Its sales strategy of 'Saturday night has become the new Sunday lunch', in the words of chief executive Marc Bolland, saw the company sell a record number of its 'Dine-in-for-£10' deals.
About 20million of the dinner, dessert and wine packs were sold in the past six months.
Mr Bolland said the strategy has allowed even squeezed consumers – who were opting to stay in at weekends – to splash out on premium food. Read More
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