Its sales strategy of 'Saturday night has become the new Sunday lunch', in the words of chief executive Marc Bolland, saw the company sell a record number of its 'Dine-in-for-£10' deals.
About 20million of the dinner, dessert and wine packs were sold in the past six months.
Mr Bolland said the strategy has allowed even squeezed consumers – who were opting to stay in at weekends – to splash out on premium food. Read More
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