What do Facebook, Groupon and biotech firm Human Genome Sciences have
in common? They all rely on massive amounts of data to design their
products.Terabytes and even zettabytes of information about consumers or about genetic sequences can be harnessed and crunched.
The practice is called big data, and as the term suggests, it is huge in both scope and power. Analyzing big data enables anything from predicting prices to catching criminals, and has the potential to impact many industries. Full Read
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