LOS ANGELES — Four decades after winning Academy
Awards for its cinema lenses, Canon Inc. was back in Hollywood on
Thursday, unveiling a new high-end digital video camera before an
audience of some of the world’s most famous filmmakers.
Fujio
Mitarai, chief executive of the Japanese camera and office
equipment giant, took the wraps of the movie camera, called Cinema EOS,
in a packed theater on the Paramount Pictures movie studio lot.
At
$20,000 for the body alone, the Cinema EOS is not cheap by consumer
standards but is on the low end of what professional digital film
cameras cost, which can reach into the six figures. Two zoom lenses
intended for movie making will go for $45,000 and $47,000. Read Here
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