More Disney for Russians

Walt Disney is buying a 49% stake in Russian free-to-air television channel Seven TV - the biggest ever investment into the country’s media market.

Seven TV will be rebranded as The Disney Channel, perhaps as soon as the end of the year. The new family-oriented channel will reach 75% of Russian viewers – about 40 million households. In the year prior to the move, Disney content in Russia was exclusive to homes with cable TV.   More Read