news analysis The launch of Nest Labs and its sleek thermostat marks an important transition from green tech that only a scientist could love to something that everyday consumers may actually desire.
The company came out of stealth mode today, telling the story of how two consumer electronics mavens, including the "father of the iPod," decided to take on the unlikely quest of making a better thermostat.
The product is just a programmable thermostat. But the genius of Nest Labs is that it decided to make the iPhone of thermostats--a device that looks cool and is smart enough to spare the owner the frustrations of unfriendly technology. More Read
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