Consumers 'don't pay attention to nutrition labels'

Nutrition labels should be placed in the centre of food packaging, rather than in one corner, if shoppers are going to read them, says a US study.

Using an eye-tracking device, researchers from Minnesota also found that the average consumer only reads the top part of a food content label.

They studied 203 people while looking at 64 different grocery products on a computer screen.

The Journal of the American Dietetic Association published the results.   More