The art of keeping it simple

Steve Jobs found a design soulmate in Jonathan Ive. In this extract from his new biography of Jobs, Walter Isaacson explores the bond between the two that cemented Apple's philosophy. 
 
When Steve Jobs gathered his top management for a pep talk just after he became ''iCEO'' in September 1997, sitting in the audience was a sensitive and passionate 30-year old Brit who was head of the company's design team.

Jonathan Ive, known to all as Jony, was planning to quit. He was sick of the company's focus on profit maximisation rather than product design. Jobs's talk led him to reconsider.    Full Read