Sexism row hits tech industry over tweet praising booth babe's 'rear'... as hundreds of scantily clad women descend on LA for E3 conference

A company's misogynistic tweet admiring the 'rear' of a booth girl at a technology conference has ignited a sexism row in the technology industry as thousands of gaming companies descend on LA for the E3 conference.


ASUS, a Taiwan-based electronics company, came under fire as it introduced widely-anticipated new versions of its Transformer AIO tablet at the Computex Summit in Taipei on Monday.

The company’s Twitter account posed a photo from behind of a so-called 'booth babe' - a model hired by companies as eye candy for their products - holding one of ASUS's newest devices (a computer that is both a tablet and a laptop, thanks to a double-sided screen).

So-called booth babes have long been a fixture of technology conferences - with this week's industry leading event in Los Angeles being no exception.          More