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Thursday, 1 December 2011

Coke and Diet Coke Cans Should Be Polar Opposites, Buyers Say

Don’t worry, Coke fans, those classic red cans are on their way back.

The Coca-Cola Co. told ABC News today that it would be following up last month’s release of its white, holiday “Arctic Home” cans adorned with polar bears with a “limited-edition” red version. The Arctic Home campaign will run through March 2012

“We launched ‘Arctic Home’ to raise awareness and funds for the polar bear. … We committed up to $3 million to World Wildlife Fund and are encouraging others to join us in helping protect the bears and their habitat,” spokesman Rand Carpenter wrote via email. “The plan is to continue shipping the billion-plus white cans until they run out and we are nearing that now.”    Read Full

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