(Reuters) - Yahoo Inc, Microsoft Corp and AOL Inc have set up an advertising partnership as Google and Facebook's online ad dominance grows.
The alliance, announced on Tuesday, allows each of the companies to sell each other's unsold premium advertising inventory -- known as display ads -- by early next year.
Display units are big splashy units that appear on Web pages and attract marketers interested in branding their products or services. Typically, these ads command higher rates. More Read
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