25 companies, Rs 52 crore stake riding on ‘Ra.One’

Zeenews Bureau

Mumbai: Bollywood, an industry which is notoriously fickle about the Box Office returns has the town’s most successful name Shah Rukh Khan betting it all in his latest. ‘Ra.One’, the countdown to the film’s release marks the culmination of one of the biggest marketing blitzkrieg for any Indian film ever.

Buzz has it that Shah Rukh Khan has earmarked brand tie-ups to the tune of Rs. 52 crores with some 25 companies for ‘Ra.One’ which people of the industry believe to be the most costliest film ever made in India.

Even as SRK goes full throttle with his promotional overdrive, the companies associated expect positive returns from ‘Ra.One’.   Read Here